WHY MIXA
DOESN'T CALL A SPADE A SPADE?
Last year Mixa launched itself into the ethno-cosmetic
market at online fashion store, with Sonia Roland at the head of the gondola to represent this specific
range for dark to dark skin ?!? For me, it was already nonsense, for two
reasons. What do the terms "dark to dark skin" mean? Is this a
watered-down way not to mention the words "black and mixed" ? Are we
in an era of political correctness not to name them? Are these bad words?
In addition
In
addition, all specialists " agree that there are no exclusive cosmetic
ingredients for black and mixed skin. black skins which are justified in
reality especially for hair care and makeup " (note:on will add the
unifying body and face) dixit on the website , Dr. Camille Fitoussi and Gwen
Martin , Head of laboratory care Mixa !
But mustard is mounted at me when this Saturday, I went to
my supermarket and I fell on the newcare Hydrating Natural Radianceforsensitive
skin to dark mattat Karité Pur (I have my doubts) and at Cocoa whose objective
is to unify the complexion (photo above) . By deduction, and seeing the photo
of Sonia Rolland, we must therefore assume that these care beauty products are
intended for black skin who suffer from irregularities, a dull complexion.
These terms "dark to dark skin" do not speak to me, I wonder if they
are intended for me. Mixa gives the impression of surfing an ethnic trend
(without saying it too much) combined with the cheap.
Although the brand is not a pioneer in the field, we can
only welcome this range of body care with Shea and Cocoa (very favorable
market). However, marketing targeting is not appropriate. This positioning for
dark to dark skin is like a slap that I get every time. Let Mixa choose Sonia
Rolland to represent this new range, that is. Besides, hydrating shea butter
for the body is not the prerogative of black skin. However, the new treatment
that rehydrates, unifies and enhances the complexion of the face is a
specificity for black and mixed skin. Why not register it? It would be so much
simpler and so much more appropriate.
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